Category: News & Media

Modest wear brand in Malaysia engages new customers with LIVE Shopping Ads to drive 6.9x ROAS

TRP had a chance to do an exclusive interview with TikTok Shop and Zucca, a local fashion brand that’s taking the Malaysian market by storm via TikTok.

As modest wear’s foray into mainstream circles grows stronger year-on-year, so too does the sheer speed of changing consumer trends in modest fashion. According to research, a projected global market value of RM1.29 trillion by 2024 modest fashion is today no longer a niche novelty nor limited only to Muslim communities.

作为一站式无缝电子商务平台的TikTok Shop带给众人“娱乐化购物”体验，更为时下内容、品牌创作者乃至与各领域的企业家搭建与消费者互相交流的渠道，通过有趣的短视频和直播直接推动销售表现，带动社区经济活动。

TikTok Shop merupakan sebuah platform e-dagang bagi jenama, Perusahaan Kecil Sederhana (PKS), pencipta kandungan dan usahawan TikTok untuk mempamer serta menjual produk melalui video, TikTok LIVE dan tab pameran.

It has been a whirlwind year-and-a-half for TikTok Shop since the e-commerce platform made its debut in Malaysia in April 2022. The short-form video platform quickly established itself as the go-to e-commerce solutions provider for its more than one billion users worldwide looking to create alternative revenue streams with its unique shoppertainment approach.

KUALA LUMPUR, Sept 30 — Short-form video hosting service TikTok now offers users more than just entertainment as they are now able to they shop via TikTok Shop in the app.

SUBANG JAYA, May 26 — Participants in the Top E-commerce and Merchant (Top ECM) Awards 2024 have achieved yet another significant milestone with total sales of RM109 million, making it the first time in the event’s nine-year history of recording sales to exceed nine figures.

For the ninth time, the Selangor Information Technology and Digital Economy Corporation (Sidec) has hosted its Malaysia Top E-Commerce Merchant (Top ECM) Awards to recognise top players in the local ecommerce space.